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Ronzoni, Giulio; Torres, Edwin; Kang, Juhee - In: Journal of Hospitality and Tourism Insights 1 (2018) 3, pp. 240-257

Purpose: The purpose of this paper is to analyze the theory and implementation of dual branding. The authors explore whether dual branding is a positive choice for two hotel brands belonging to the same firm and operating under the same roof, in this case, a Wyndham and a Wyndham Garden branded...

Persistent link: https://www.econbiz.de/10012278112

Effective marketing outcomes of hotel Facebook pages : the role of active participation and satisfaction

Kang, Juhee - In: Journal of hospitality and tourism insights 1 (2018) 2, pp. 106-120

Persistent link: https://www.econbiz.de/10011922078

Identifying antecedents and consequences of well-being : the case of cruise passengers

Kang, Juhee - In: Tourism management perspectives : TMP 33 (2020), pp. 1-13

Persistent link: https://www.econbiz.de/10012170428

Understanding customers' healthy food choices at casual dining restaurants : using the value-attitude-behavior model

Kang, Juhee; Jun, Jinhyun; Arendt, Susan W. - In: International journal of hospitality management 48 (2015), pp. 12-21

Persistent link: https://www.econbiz.de/10011341605

The impact of prevention versus promotion hope on CSR activities

Kim, Ellen Eun Kyoo; Kang, Juhee; Mattila, Anna S. - In: International journal of hospitality management 31 (2012) 1, pp. 43-51

Persistent link: https://www.econbiz.de/10009406153

Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation

Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155

Persistent link: https://www.econbiz.de/10010239303

Investigating the effects of memorable experiences : an extended model of script theory

Manthiou, Aikaterini; Kang, Juhee; Chiang, Lanlung; … - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 362-379

Persistent link: https://www.econbiz.de/10011484901

A visitor-based brand equity perspective : the case of a public festival

Manthiou, Aikaterini; Kang, Juhee; Schrier, Thomas - In: Tourism review : the official journal of the AIEST 69 (2014) 4, pp. 264-283

Persistent link: https://www.econbiz.de/10010479562

Self-congruity and functional congruity in brand loyalty

Kang, Juhee; Tang, Liang; Lee, Ju Yup - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 1, pp. 105-131

Persistent link: https://www.econbiz.de/10010482867

The effects of health value on healthful food selection intention at restaurants : considering the role of attitudes toward taste and healthfulness of healthful foods

Jun, Jinhyun; Kang, Juhee; Arendt, Susan W. - In: International journal of hospitality management 42 (2014), pp. 85-91

Persistent link: https://www.econbiz.de/10010410791