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Humphreys, Brad R.
60
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51
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48
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46
Forrest, David
35
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34
Vaughan Williams, Leighton
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The journal of gambling business and economics
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92
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47
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42
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37
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36
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36
International journal of sport finance
35
CESifo working papers
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Management science : journal of the Institute for Operations Research and the Management Sciences
34
The journal of prediction markets
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33
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29
IZA Discussion Paper
27
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Journal of marketing
25
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National tax journal
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SpringerLink / Bücher
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Southern economic journal
23
The Oxford handbook of the economics of gambling
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Marketing letters : a journal of research in marketing
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11
Rational and irrational influences on lucky draw participation
Prendergast, Gerard P.
;
Thompson, Edmund R.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 85-100
Persistent link: https://www.econbiz.de/10009722520
Saved in:
12
Gambled price discounts : a remedy to the negative side effects of regular price discounts
Alavi, Sascha
;
Bornemann, Torsten
;
Wieseke, Jan
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 62-78
Persistent link: https://www.econbiz.de/10010507907
Saved in:
13
Why and under which conditions are price lotteries effective at promoting products?
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
3
,
pp. 176-186
Persistent link: https://www.econbiz.de/10010394615
Saved in:
14
Consumers' preferences for online and offline
sweepstakes
and contests : the impact of promotion attributes on consumers' entry decisions
Teichmann, Maik-Henrik
;
Gedenk, Karen
;
Knaf, Magdalena
- In:
Marketing : journal of research and management
1
(
2005
)
2
,
pp. 76-90
Persistent link: https://www.econbiz.de/10003205918
Saved in:
15
Innovative sports-embedded
gambling
promotion : a study of spectators' enjoyment and
gambling
intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
16
Variables affecting the market demand of sport lottery sales in China : the case of Guangdong Province
Zhou, Liangjun
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 116-136
Persistent link: https://www.econbiz.de/10011695496
Saved in:
17
Affective response to
gambling
promotions during televised sport : a qualitative analysis
Lamont, Matthew
;
Hing, Nerilee
;
Vitartas, Peter
- In:
Sport management review
19
(
2016
)
3
,
pp. 319-331
Persistent link: https://www.econbiz.de/10011598945
Saved in:
18
How patrons value casino promotional offers : a conjoint study
Legg, Mark
;
Hancer, Murat
- In:
Tourism economics : the business and finance of tourism …
26
(
2020
)
4
,
pp. 640-657
Persistent link: https://www.econbiz.de/10012216472
Saved in:
19
Prize promotions as costless commitments
Tamura, Masaoki
- In:
Managerial and decision economics : MDE ; the …
38
(
2017
)
4
,
pp. 556-564
Persistent link: https://www.econbiz.de/10011738899
Saved in:
20
Essays on consumer participation in pricing
Akbari, Karl Behruz Homayun
-
2020
Persistent link: https://www.econbiz.de/10014441349
Saved in:
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