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How language abstractness affects service referral persuasiveness
De Angelis, Matteo; Tassiello, Vito; Amatulli, Cesare; … - In: Journal of business research : JBR 72 (2017), pp. 119-126
Persistent link: https://www.econbiz.de/10011645521
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Sustainable luxury brands : evidence from research and implications for managers
Amatulli, Cesare; De Angelis, Matteo; Costabile, Michele; … - 2017
Persistent link: https://www.econbiz.de/10011593737
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How high-arousal language shapes micro- versus macro-influencers' impact
Cascio Rizzo, Giovanni Luca; Ordenes, Francisco Villarroel - In: Journal of marketing 88 (2024) 4, pp. 107-128
Persistent link: https://www.econbiz.de/10014582936
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Investor's intrinsic motives and the valence of word-of-mouth in sequential decision-making
Ahmad, Fawad; Oriani, Raffaele; De Angelis, Matteo - In: The journal of behavioral finance : a publication of … 22 (2021) 2, pp. 170-188
Persistent link: https://www.econbiz.de/10012514171
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Consumer self-reported and testosterone responses to advertising of luxury goods in social context
Pozharliev, Rumen; Verbeke, Willem J. M. I.; De … - In: Italian journal of marketing : ITJM 2021 (2021) 1/2, pp. 103-127
Persistent link: https://www.econbiz.de/10012583873
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A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen; Rossi, Dario; De Angelis, Matteo - In: Psychology & marketing 39 (2022) 7, pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
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The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen; De Angelis, Matteo; Rossi, Dario - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
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Consumers' self-reported and brain responses to advertising post on Instagram : the effect of number of followers and argument quality
Pozharliev, Rumen; Rossi, Dario; De Angelis, Matteo - In: European journal of marketing 56 (2022) 3, pp. 922-948
Persistent link: https://www.econbiz.de/10013173453
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The appeal of sustainability in luxury hospitality : an investigation on the role of perceived integrity
Amatulli, Cesare; De Angelis, Matteo; Stoppani, Anna - In: Tourism management : research, policies, practice 83 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012417879
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An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare; De Angelis, Matteo; Pino, Giovanni; … - In: International journal of research in marketing : IJRM ; … 37 (2020) 4, pp. 821-836
Persistent link: https://www.econbiz.de/10012494718