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Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp; Schultz, Carsten D. - In: Advances in National Brand and Private Label Marketing …, (pp. 119-129). 2023
Persistent link: https://www.econbiz.de/10014289847
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The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha; Fonferek, Katharina-Maria; … - In: Advances in National Brand and Private Label Marketing …, (pp. 143-149). 2018
Persistent link: https://www.econbiz.de/10013277500
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Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo; Negri, Francesca; Ghezzi, Alessandro … - In: Advances in National Brand and Private Label Marketing …, (pp. 74-81). 2022
Persistent link: https://www.econbiz.de/10013281250
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Strategic supermarket pricing of private labels and manufacturer brands
Cleary, Rebecca; Chavas, Jean-Paul - In: Empirical economics : a quarterly journal of the … 62 (2022) 6, pp. 2921-2950
Persistent link: https://www.econbiz.de/10013197469
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Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan - In: Journal of retailing and consumer services 34 (2017), pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
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The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen; Sanchez-Soriano, Joaquin; … - In: Journal of marketing channels : ... distribution … 22 (2015) 3, pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
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Private label brands vs national brands : new battle fronts and future competition
Ndlovuand, Sbonelo Gift - In: Cogent business & management 11 (2024) 1, pp. 1-13
The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition … and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs … and national brands has also seen new trajectories. The purpose was to review earlier and current competition and identify …
Persistent link: https://www.econbiz.de/10014529726
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Manufacturer's channel strategy with retailer's store brand
Wang, Lisha; Chen, Jing; Song, Huaming - In: International journal of production research 59 (2021) 10, pp. 3042-3061
Persistent link: https://www.econbiz.de/10012516533
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Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Breugelmans, Els; Breiner, Florian; Scheiner, Christian W. - In: Journal of marketing 88 (2024) 3, pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
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Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga - In: The journal of brand management : an international journal 23 (2016) 5, pp. 24-40
Persistent link: https://www.econbiz.de/10011565273