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An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
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Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 67 (2014) 5, pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
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"I support your team, support me in turn!" : the driving role of consumers' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship leveraging a...
Herrmann, Jean-Luc; Kacha, Mathieu; Derbaix, Christian - In: Journal of business research : JBR 69 (2016) 2, pp. 604-612
Persistent link: https://www.econbiz.de/10011436011
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Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji; Ko, Eunju; Woodside, Arch G. - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
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No more "good" intentions : purchase behaviors in sponsorship
Zaharia, Noni; Biscaia, Rui; Gray, Dianna P.; Stotlar, … - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 162-175
Persistent link: https://www.econbiz.de/10011489239
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What makes an effective CSR program? : an analysis of the constructs of a cause-related participant sport sponsorship event
Sung, Minjung; Yi, U-yŏng - In: International journal of sports marketing & sponsorship 17 (2016) 1, pp. 56-77
Persistent link: https://www.econbiz.de/10011557413
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Roles of sport and cause involvement in determining employees' beliefs about cause-related sport sponsorship
Inoue, Yuhei; Havard, Cody T.; Irwin, Richard L. - In: International journal of sports marketing & sponsorship 17 (2016) 1, pp. 3-18
Persistent link: https://www.econbiz.de/10011557414
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"Ultimate" sponsorship : fan identity, brand congruence, and the Ultimate Fighting Championship
Devlin, Michael B.; Brown, Natalie A.; Billings, Andrew C. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 96-115
Persistent link: https://www.econbiz.de/10010399903
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Measuring effects of naming-rights sponsorships on college football fans' purchasing intentions
Eddy, Terry - In: Sport management review 17 (2014) 3, pp. 362-375
Persistent link: https://www.econbiz.de/10010401050
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Sponsor response strategies for avoiding negative brand image effects in a sponsorship crisis : the comparative efficacy of apology, denial and no comment
Uhrich, Sebastian; Flöter, Thomas - In: Marketing : ZFP ; journal of research and management 36 (2014) 4, pp. 257-266
Persistent link: https://www.econbiz.de/10010438085