motivation, event attachment, sponsor's brand image and participants' behavioral intention. This study used on-site convenience …) participation motivation had an effect on event attachment and sponsor's brand image, (2) event attachment had an effect on … participants' behavioral intention, and (3) sponsor's brand image had an effect on participants' behavioral intention. The study …

sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in … Liu, Des Thwaites -- Getting brand commitment through internet and mobile sports marketing: an insight on Real Madrid … football team / Verónica Baena -- Effect of image transmission in sports sponsorship in Chile / Daniela Cecilia Hidalgo Carbone …

Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event … comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily … means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with …