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A model bridging team brand experience and sponsorship brand experience

Biscaia, Rui; Trail, Galen; Ross, Stephen; Yoshida, Masayuki - In: International journal of sports marketing & sponsorship 18 (2017) 4, pp. 380-399

Persistent link: https://www.econbiz.de/10011821792

The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude

Wolfsteiner, Elisabeth; Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 124 (2021), pp. 770-779

Persistent link: https://www.econbiz.de/10012494019

The effect of sponsor's brand on consumer-brand relationship in sport sponsorship

Lee, Jung-Yong; Jin, ChangHyun - In: Global business and finance review 24 (2019) 1, pp. 27-43

Persistent link: https://www.econbiz.de/10012005159

The impact of color and animation on sports viewers' attention to televised sponsorship signage

Breuer, Christoph; Rumpf, Christopher - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 170-183

Persistent link: https://www.econbiz.de/10010526499

Implicit sponsorship effects for a prominent brand

Herrmann, Jean-Luc; Corneille, Olivier; Derbaix, Christian - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 785-804

Persistent link: https://www.econbiz.de/10010371621

Determinants of purchase intention toward sponsoring product : mediating role of sponsor identification in Korean professional baseball games

Baek, Woo-yeul; Byon, Kevin K.; Jones, Charles W.; … - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 261-278

Persistent link: https://www.econbiz.de/10011503697

Sport sponsorship : the impact of sponsor image on purchase intention of fans

Koronios, Konstantinos; Psiloutsikou, Marina; … - In: Journal of promotion management : JPM 22 (2016) 2, pp. 238-250

Persistent link: https://www.econbiz.de/10011522098

The impact of alcohol sponsorship in sport upon university sportspeople

Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; … - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 418-432

Persistent link: https://www.econbiz.de/10010393251

Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research

Park, Youngho; Kwak, Dae Hee - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 173-189

Persistent link: https://www.econbiz.de/10012797848

The role of sports sponsorship in negative new stories about a brand : approach the halo effect

Cui, Ge-Qi; Lee, Jung-Yong; Jin, ChangHyun - In: Cogent business & management 6 (2019), pp. 1-20

and a sponsoring brand is related to brand image or brand attitude formation. An experimental design was used to test the … in the experimental results, sports sponsorship affects corporate brand attitude and purchase intention. …This study examines whether a company’s sports sponsorship plays a buffering role that mitigates negative consumer …

Persistent link: https://www.econbiz.de/10012622512