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How source of product acquisition affects consumers' reliance on positive word-of-mouth : a mental imagery perspective

Chen, Chunfeng; Zhang, Depeng - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 315-330

Persistent link: https://www.econbiz.de/10014521313

Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity

Akter, Shahriar; Babu, Mujahid Mohiuddin; Hossain, … - In: International marketing review 41 (2024) 1, pp. 42-73

Persistent link: https://www.econbiz.de/10014524760

Impact of product assortment, perceived service quality, website quality, and customer reviews on customer happiness and word of mouth

Shriedeh, Fayez Bassam; Hanaysha, Jalal Rajeh; … - In: Pakistan journal of commerce and social sciences 18 (2024) 1, pp. 157-180

The main aim of this paper focuses on examining the effect of website quality, product assortment, customer reviews, and perceived service quality on customer happiness and word of mouth. The data for this research was gathered from online shoppers of retail stores in United Arab Emirates. Data...

Persistent link: https://www.econbiz.de/10014525066

Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile : the mediating roles of loyalty, negative e-WOM and perceived risk

Putra, Ronaldo Yolanda; Sedera, Rakotoarisoa Maminiaina … - In: Cogent business & management 11 (2024) 1, pp. 1-16

This study focuses on in-app purchase intention in Players Unknown Battleground (PUBG) Mobile to examine the relationship between mobile game addiction and in-app purchase intention in PUBG Mobile. Moreover, this study explores the moderating role of loyalty, negative electronic word-of-mouth...

Persistent link: https://www.econbiz.de/10014526075

Fast growth and slow policy : a decade of digital credit in Kenya

Mazer, Rafe; Garz, Seth - In: Oxford review of economic policy 40 (2024) 1, pp. 82-103

Persistent link: https://www.econbiz.de/10014526422

Ethnic food tasting and gastronomy online reviews : incorporating enjoyment in the behavioral intention model

Baba, Sabreena Nawaz; Dada, Zubair Ahmad; Qureshi, Reyaz A. - In: Journal of hospitality and tourism insights 7 (2024) 2, pp. 743-762

Persistent link: https://www.econbiz.de/10014526799

Investigation of effective factors on WOM in the context of reasoned action theory of tourists preferring local restaurants : Afyonkarahisar case

Baydeniz, Erdem; Türkoğlu, Turgut; Aytekin, Engin; … - In: Journal of hospitality and tourism insights 7 (2024) 2, pp. 800-819

Persistent link: https://www.econbiz.de/10014526811

Linking green supply chain management practices and behavioural intentions : the mediating role of customer satisfaction

Al Karim, Rashed; Md Karim Rabiul; Kawser, Sakia - In: Journal of hospitality and tourism insights 7 (2024) 2, pp. 1148-1168

Persistent link: https://www.econbiz.de/10014526856

The effect of review images on review helpfulness : a contingency approach

Kübler, Raoul; Lobschat, Lara; Welke, Lina; Meij, Hugo … - In: Journal of retailing 100 (2024) 1, pp. 5-23

Persistent link: https://www.econbiz.de/10014526948

Digital content marketing and EWOM : a mediational serial approach

Hasani, Vjollca Visoka; Zeqiri, Jusuf; Todorovik, Teodora; … - In: Business systems research : a system view accross … 14 (2023) 2, pp. 24-43

Background: In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention. Objectives: This study aimed to explore the impact of digital content marketing on customer purchase...

Persistent link: https://www.econbiz.de/10014527165