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Olbrich, Rainer
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15
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14
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Yagüe Guillén, María Jésus
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Rubio Benito, Natalia
10
Sattler, Henrik
10
González-Benito, Óscar
9
Grewe, Gundula
9
Gómez-Suárez, Mónica
9
Calvo-Porral, Cristina
8
Kenning, Peter
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Riekhof, Hans-Christian
8
Wolf, Annett
8
Bauer, Hans H.
7
Beneke, Justin
7
Braun, Daniela
7
Dubé, Jean-Pierre
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Cuneo, Andres
6
Dawes, John
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6
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Herstein, Ram
6
Kaswengi, Joseph
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4
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3
A. C. Nielsen <New York, NY>
2
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2
Département d'Économie et Sociologie Rurales, Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2)
2
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2
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2
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Brandsboard e.V.
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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1
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1
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Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
22
SpringerLink / Bücher
21
Journal of business research : JBR
18
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16
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Gabler Edition Wissenschaft
9
International journal of production economics
9
Journal of agricultural & food industrial organization
9
Journal of marketing
9
Springer Proceedings in Business and Economics
9
The journal of brand management : an international journal
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Reihe: Marketing, Handel und Management
6
Report / Marketing Science Institute
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Innovatives Markenmanagement
5
Journal of Product & Brand Management
5
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
37
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12
RePEc
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EconStor
4
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81
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
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82
Intellectual property activity by service sector and manufacturing firms in the UK, 1996 - 2000
Greenhalgh, Christine
;
Rogers, Mark
-
2006
Persistent link: https://www.econbiz.de/10003285345
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83
Trade marks and market value in UK firms
Greenhalgh, Christine
;
Rogers, Mark
-
2006
Persistent link: https://www.econbiz.de/10003285422
Saved in:
84
Der Wert von Handels- versus Herstellermarken aus Konsumentenperspektive
Reutterer, Thomas
;
Sicking, Holger
- In:
Handelsforschung
19
(
2005
),
pp. 123-143
Persistent link: https://www.econbiz.de/10003287985
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85
Markendehnung von Handelsmarken : Ergebnisse einer explorativen Studie
Swoboda, Bernhard
;
Samadi, Sara
;
Foscht, Thomas
- In:
Handelsforschung
19
(
2005
),
pp. 145-166
Persistent link: https://www.econbiz.de/10003287986
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86
Bestimmungsfaktoren von Markenarchitekturen : eine explorative Studie zu real existierenden Markenarchitektur-Ausprägungen und zur Bedeutung der Kontextdimension im Rahmen des Mark...
Meli, Caroline
-
2006
Persistent link: https://www.econbiz.de/10003288086
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87
Akquisition neuer Zielgruppen : integriertes Management von Aquisitions- und Spill-Over-Potentialen
Koch, Markus
-
2006
Persistent link: https://www.econbiz.de/10003313922
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88
Co-Branding als Markenstrategie
Scharnowski, Frank
-
2006
Persistent link: https://www.econbiz.de/10003339064
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89
Private-label marketing strategies in packaged goods : management beliefs and research insights ; Report No. 06-108
Sethuraman, Raj
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 27-44
Persistent link: https://www.econbiz.de/10003346466
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90
Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
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