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Social media marketing impact on the purchase intention of millennials

Pandey, Ashutosh; Sahu, Rajendra; Dash, Manoj Kumar - In: International journal of business information systems : … 28 (2018) 2, pp. 147-162

Persistent link: https://www.econbiz.de/10011882760

Social eWOM : does it affect the brand attitude and purchase intention of brands?

Kudeshia, Chetna; Kumar, Amresh - In: Management research review 40 (2017) 3, pp. 310-330

Persistent link: https://www.econbiz.de/10011704389

An mediated effect analysis of purchasing intention under social media : from the Chinese motion industry

Liu, Yu; Zhang, Li; Cao, Shu-Yan - In: International journal of economics, finance and … 6 (2018) 3, pp. 124-132

Persistent link: https://www.econbiz.de/10011887271

Influence of electronic word of mouth on purchase intention of fashion products in social networking websites

Saleem, Anum; Ellahi, Abida - In: Pakistan journal of commerce and social sciences 11 (2017) 2, pp. 597-622

The growth of social networking sites has changed the living style of people around the globe and it has also become an important tool for marketers. This growth has also emerged electronic word of mouth that significantly shapes the purchase intention of consumers. This study investigates the...

Persistent link: https://www.econbiz.de/10011930451

The role of trust and social presence in social commerce purchase intention

Hassan, Masoodul; Iqbal, Zeeshan; Khanum, Bakhtawar - In: Pakistan journal of commerce and social sciences 12 (2018) 1, pp. 111-135

Social commerce is a new advancement of e-commerce that merges the commercial and social activities by deploying social technologies into e-commerce sites. Social commerce reintroduces e-commerce from the perspective of social media/ networks. This study was aimed to evaluate the individuals'...

Persistent link: https://www.econbiz.de/10011934077

How differences in eWOM platforms impact consumers' perceptions and decision-making

Yan, Qiang; Wu, Shuang; Zhou, Yiqun; Zhang, Lin - In: Journal of organizational computing and electronic commerce 28 (2018) 4, pp. 315-333

Persistent link: https://www.econbiz.de/10011966649

The effect of online social network characteristics on consumer purchasing intention of social deals

Park, Min Sook; Shin, Jong-kuk; Ju, Yong - In: Global economic review 43 (2014) 1, pp. 25-41

Persistent link: https://www.econbiz.de/10010339721

Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia

Asmat Nizam Abdul Talib; Shasikala Vadivalu - In: International journal of electronic business : IJEB 18 (2023) 4, pp. 418-443

Persistent link: https://www.econbiz.de/10014439813

Warmth or competence : understanding the effect of brand perception on purchase intention via online reviews

Baoku, Li; Nan, Yafeng - In: Journal of contemporary marketing science 6 (2023) 3, pp. 210-227

Persistent link: https://www.econbiz.de/10014422222

Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention

Silaban, Pantas H.; Silalahi, Andri Dayarana K.; … - In: Cogent business & management 9 (2022) 1, pp. 1-17

YouTube has become popular among consumers as an information preference in the decision-making process within the social commerce environment. YouTubers share experiences, information, opinions, and thoughts regarding products or services in product-review content, and consumers' motivations...

Persistent link: https://www.econbiz.de/10014429109