Word-of-mouth (WOM) plays an increasingly important role in shaping consumers’ behavior and preferences as users’ opinions and choices are frequently shared in social media. In this paper, we examine whether latent personality traits of online users accentuate or attenuate the effectiveness...

Introduction -- Conceptual Elements With Regards To The Sharing Economy. -- The Influence Of Social Media On The Quality Of Services -- The Study Of Consumer - Social Media - Sharing Economy Relationship -- Research Regarding The Connections Between Social Media - Sharing Economy – Quality --...