better-educated individuals are more sophisticated consumers of advertising and use it to make more health …Our estimates indicate that exposure to deceptive advertising is associated with a lower probability that women, and a …This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised …

these diet-disease relationships unless it can demonstrate that consumers are unable to understand qualifications … a difficult task to craft qualifications in advertising that communicate a low level of scientific certainty. None of …, communicated serious limitations in scientific evidence (i.e. science that FDA would rate at a "D" level). In addition, consumers …

There is widespread evidence that some firms use false advertising to overstate the value of their products. Using a … advertising actively influences rational buyers. We analyze the effects of policy under different welfare objectives and establish … a set of demand and parameter conditions where policy optimally permits a positive level of false advertising. Further …