Purpose: The purpose of this study is to investigate the impact of luxury buyers' awareness of a luxury brand's corporate social responsibility (CSR) activities together with its individual brand-related sustainable dimensions (in terms of economic, societal and environmental) and luxury values...

This paper outlines the growing potential of the aging population in Europe with focus on the impact on food industry. The importance of the matured consumers within the next decades will exceptionally grow. For food producers the impact on company volumes will be significant without...

This paper aims to introduce an application of the model known as “the attribute approach to consumer choice” that, at certain circumstances, contributes to the development and the actual wording of the brand positioning statement. Brand positioning is widely applied tool for strategic brand...