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Impact of corporate social responsibilities on customer responses and brand choices
Han, Heesup; Yu, Jongsik; Lee, Kyung-Sik; Baek, Hyungshin - In: Journal of travel and tourism marketing 37 (2020) 3, pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
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The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
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Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services
Alguacil, Mario; González-Serrano, María Huertas; … - In: European journal of international management : EJIM 15 (2021) 2/3, pp. 231-246
Persistent link: https://www.econbiz.de/10012504411
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The mediation role of brand trust and satisfaction between brand image and loyalty
Gelaidan, Hamid Mahmood; Mabkhot, Hashed Ahmad; … - In: Journal for global business advancement : JGBA 14 (2021) 6, pp. 845-862
Persistent link: https://www.econbiz.de/10013353220
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Investigating the linkage between relationship quality dimensions, brand awareness, and brand image : an emerging African market perspective
Ledikwe, A.; Roberts-Lombard, M. - In: African journal of business and economic research : AJBER 17 (2022) 2, pp. 247-273
Persistent link: https://www.econbiz.de/10014326963
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Effects of brand experience, trust and satisfaction on building brand loyalty in Nepalese commercial
Shrestha, Suvam - In: Nepalese journal of economics : a publication of … 7 (2022) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10014294147
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Brand trust : scale development and validation
Koschate-Fischer, Nicole; Gärtner, Susanne - In: Schmalenbach business review : sbr 67 (2015) 2, pp. 171-195
Persistent link: https://www.econbiz.de/10010513459
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An extended model of preference formation between global and local brands : the roles of identity expressiveness, trust, and affect
Xie, Yi; Batra, Rajeev; Peng, Siqing - In: Journal of international marketing 23 (2015) 1, pp. 50-71
Persistent link: https://www.econbiz.de/10010520814
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The influence of brand image on purchase behaviour through brand trust
Fianto, Achmad Yanu Alif; Hadiwidjojo, Djumilah; … - In: Inventi impact: retailing & consumer services (2015) 1, pp. 31-49
Persistent link: https://www.econbiz.de/10011377380
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Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55
Persistent link: https://www.econbiz.de/10011377622