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Storytelling in the digital er...
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essentials
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81
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1
Story-telling in the digital space : a ploy to communicate with millennials
Ahuja, Yukti
;
Loura, Indu
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10013193930
Saved in:
2
Investigating digital storytelling for the creation of positively engaging digital content
Nicoli, Nicholas
;
Henriksen, Kine
;
Komodromos, Marcos
; …
- In:
EuroMed journal of business
17
(
2022
)
2
,
pp. 157-173
Persistent link: https://www.econbiz.de/10013362435
Saved in:
3
Accounting semiotically for new forms of textuality and narrativity in digital brand storytelling
Bianchi, Cinzia
;
Ragonese, Ruggero
- In:
Advances in brand semiotics & discourse analysis
,
(pp. 33-48)
.
2023
Persistent link: https://www.econbiz.de/10015066346
Saved in:
4
The means to justify the end : combating cyber harassment in social media
Laer, Tom van
- In:
Journal of business ethics : JOBE
123
(
2014
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10010403972
Saved in:
5
Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
Saved in:
6
The role of narrative transportation in web series as branded entertainment
Sulestarini, Yusarifah
;
Wulandari, Nuri
;
Nasution, Reza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 439-447
Persistent link: https://www.econbiz.de/10012671754
Saved in:
7
No story without a storyteller : the impact of the storyteller as a narrative element in online destination marketing
Pachucki, Christoph
;
Grohs, Reinhard
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1703-1718
Persistent link: https://www.econbiz.de/10013390991
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8
Narrative transportation and trust in luxury hotels SNS marketing : the moderating role of social interaction
Chalke, Anuja
;
Boon Liat Cheng
;
Dent, Michael M.
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 227-248
Persistent link: https://www.econbiz.de/10014320374
Saved in:
9
The cultural influences of narrative content on consumers' perceptions of helpfulness
Fu, Ning
- In:
International journal of market research
64
(
2022
)
3
,
pp. 354-375
Persistent link: https://www.econbiz.de/10013257988
Saved in:
10
Augmented digital human vs. human agents in storytelling marketing : exploratory electroencephalography and experimental studies
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2428-2446
Persistent link: https://www.econbiz.de/10014432411
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