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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon; Hong, EunPyo; Ahn, Jiseon; Park, Jungkun - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
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Is coolness important to luxury hotel brand management? : the linking and moderating mechanisms between coolness and customer brand engagement
Nguyen Huu Khoi; Le, Angelina Nhat Hanh - In: International journal of contemporary hospitality management 34 (2022) 7, pp. 2425-2449
Persistent link: https://www.econbiz.de/10013412638
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The effect of customers' brand experience on brand evangelism : the case of luxury hotels
Purohit, Sonal; Hollebeek, Linda D.; Das, Manish; … - In: Tourism management perspectives : TMP 46 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014310332
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Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad; Rasul, Tareq Faizur; Khan, Huda; … - In: International journal of hospitality management 116 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
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Linear and nonlinear relationships : a hybrid SEM-neural network approach to verify the links of online experience with luxury hotel branding
Xia, Menglong; Zhang, Yang - In: Journal of hospitality and tourism insights 5 (2022) 5, pp. 1062-1079
Persistent link: https://www.econbiz.de/10013483370
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Luxury hotels' green practices and consumer brand identification : the roles of perceived green service innovation and perceived values
Dang, Van Thac; Tan Vo Thanh; Wang, Jianming; Nguyen, Ninh - In: Business strategy and the environment 32 (2023) 7, pp. 4568-4583
Persistent link: https://www.econbiz.de/10014441631
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The building blocks of luxury accommodation experiences : a meta-ethnographic synthesis
Manfreda, Anita; Presbury, Rajka; Richardson, Scott; … - In: Tourism management perspectives : TMP 41 (2022), pp. 1-19
Persistent link: https://www.econbiz.de/10013209406
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The BRAND tourism effect on loyal customer experiences in luxury hotel : the moderating role of psychological ownership
Lee, Seunghwan; Kim, Dae-Young - In: Tourism management perspectives : TMP 35 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012296735
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All that glitters is not green : impact of biophilic designs on customer experiential values
Lee, Seung Hyun (Jenna); Tao, Chen-Wei (Willie); … - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 4, pp. NP18-NP32
Persistent link: https://www.econbiz.de/10014266119