Similar Search Results

Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect

Heiser, Robert S.; Sierra, Jeremy J.; Torres, Ivonne M. - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 75-84

Persistent link: https://www.econbiz.de/10003808341

Consumer racial profiling in retail environments : a longitudinal analysis of the impact on brand image

Sierra, Jeremy J.; Heiser, Robert S.; Williams, Jerome D.; … - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 79-96

Persistent link: https://www.econbiz.de/10008659814

A dual identification framework of online multiplayer video games : the case of massively multiplayer online role playing games (MMORPGs)

Badrinarayanan, Vishag A.; Sierra, Jeremy J.; Martin, … - In: Journal of business research : JBR 68 (2015) 5, pp. 1045-1052

Persistent link: https://www.econbiz.de/10010517112

An examination of emotional information management in gift giving and receipt

Taute, Harry A.; Sierra, Jeremy J. - In: Psychology & marketing 32 (2015) 2, pp. 203-218

Persistent link: https://www.econbiz.de/10010527176

Determinants of a lasting purchase : the case of the tattoo patron

Sierra, Jeremy J.; Jillapalli, Ravi K.; Badrinarayanan, … - In: Journal of retailing and consumer services 20 (2013) 4, pp. 389-399

Persistent link: https://www.econbiz.de/10009755365

Determinants and outcomes of online brand tribalism : exploring communities of massively multiplayer online role playing games

Badrinarayanan, Vishag A.; Sierra, Jeremy J.; Taute, … - In: Psychology & marketing 31 (2014) 10, pp. 853-870

Persistent link: https://www.econbiz.de/10010484328

Exploring determinants and effects of shared responsibility in service exchanges

Sierra, Jeremy J.; Heiser, Robert S.; McQuitty, Shaun - In: Journal of marketing theory and practice 17 (2009) 2, pp. 111-128

Persistent link: https://www.econbiz.de/10003827791

Text message copy in print ads : a shrewd communicative strategy?

Sierra, Jeremy J.; Heiser, Robert S.; Torres, Ivonne M. - In: Journal of promotion management : JPM 18 (2012) 1, pp. 119-143

Persistent link: https://www.econbiz.de/10009535751

Perceived needs and emotional responses to brands : a dual-process view

Taute, Harry A.; Peterson, Jeff; Sierra, Jeremy J. - In: The journal of brand management : an international journal 21 (2014) 1, pp. 23-42

Persistent link: https://www.econbiz.de/10010234573

Crisis-induced behavior : from fear and frugality to the familiar

Rayburn, Steven W.; McGeorge, Anthony; Anderson, Sidney; … - In: International journal of consumer studies 46 (2022) 2, pp. 524-539

Persistent link: https://www.econbiz.de/10013162285

A service of the

zbw