Showing 1 - 10 of 141,043
Persistent link: https://www.econbiz.de/10011405107
Purpose This research investigates consumer intention to follow online community advice. Applying the technology acceptance model (TAM) to the context of online restaurant communities, the study empirically examines the effects of perceived usefulness, perceived ease of use, attitude and trust...
Persistent link: https://www.econbiz.de/10014318794
Persistent link: https://www.econbiz.de/10013185269
Persistent link: https://www.econbiz.de/10012301092
Persistent link: https://www.econbiz.de/10012198672
Persistent link: https://www.econbiz.de/10013383274
Persistent link: https://www.econbiz.de/10013463372
Persistent link: https://www.econbiz.de/10011947417
Persistent link: https://www.econbiz.de/10011386932
Persistent link: https://www.econbiz.de/10012607773