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Tracking brand positioning for an emerging destination : 2003 to 2015
Pike, Steven; Gentle, Jane; Kelly, Louise; Beatson, Amanda - In: Tourism and hospitality research : the surrey quarterly … 18 (2018) 3, pp. 286-296
Persistent link: https://www.econbiz.de/10011884810
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Examining the effect of message characteristics, popularity, engagement, and message appeals : evidence from Facebook corporate pages of tourism organisations
Thomas, Sujo; Kureshi, Sonal; Yagnik, Arpan - In: International journal of business and emerging markets … 13 (2021) 1, pp. 30-51
Persistent link: https://www.econbiz.de/10012505423
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Is nothing like before? : COVID-19-evoked changes to tourism destination social media communication
Pachucki, Christoph; Grohs, Reinhard; … - In: Journal of destination marketing & management 23 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013194673
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Tourism marketing for cities and towns : using social media and branding
Kolb, Bonita M. - 2017 - Second edition.
1. Developing a marketing plan for tourism to cities and towns -- 2. Building community support for tourism development … -- 3. Analyzing the city or town as a tourism product -- 4. Analyzing the internal and external environment -- 5 … the tourism marketing plan. …
Persistent link: https://www.econbiz.de/10013181499
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The tourism effect of President Trump's participation on Twitter
Nicolau, Juan Luis; Sharma, Abhinav; Shin, Seunghun - In: Tourism management : research, policies, practice 81 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012297476
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The tone of voice of tourism brands on social media : does it matter?
Barcelos, Renato Hübner; Dantas, Danilo C.; Sénécal, … - In: Tourism management : research, policies, practice 74 (2019), pp. 173-189
Persistent link: https://www.econbiz.de/10012128584
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#Visitspain : breaking down affective and cognitive attributes in the social media construction of the tourist destination image
Garay Tamajón, Luis Alfonso - In: Tourism management perspectives : TMP 32 (2019), pp. 1-11
Persistent link: https://www.econbiz.de/10012128963
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Flawed public diplomacy : when Croatia Instagram Riviera narrative destination branding ignores dark tourism amateurs
Seccardini, Gabriela; Desmoulins, Lucile - In: Journal of communication management 27 (2023) 2, pp. 277-292
Persistent link: https://www.econbiz.de/10014288534
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Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En; Xie, Selina Yuqing; Wen, Jun - In: Tourism management : research, policies, practice 80 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
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Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae; Yoganathan, Vignesh; Osburg, … - In: Tourism management : research, policies, practice 71 (2019), pp. 137-150
Persistent link: https://www.econbiz.de/10011987793