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The adoption of digital fashion as an end product : a systematic literature review of research foci and future research agenda

Chan, Hazel Hoi Yau; Henninger, Claudia E.; Boardman, Rosy - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 155-180

Persistent link: https://www.econbiz.de/10014529992

Social commerce : consumer behaviour in online environments

Boardman, Rosy (ed.); Blazquez Cano, Marta (ed.); … - 2019

Persistent link: https://www.econbiz.de/10011973977

The metaverse and its potential for digital sustainability in fashion

Blazquez Cano, Marta - In: Journal of global fashion marketing : JGfM 15 (2024) 3, pp. 303-319

Persistent link: https://www.econbiz.de/10015051277

How social media influencers' narrative strategies benefit cultivating influencer marketing : tackling issues of cultural barriers, commercialised content, and sponsorship disclosu...

Zhou, Shuang; Blazquez Cano, Marta; McCormick, Helen; … - In: Journal of business research : JBR 134 (2021), pp. 122-142

Persistent link: https://www.econbiz.de/10012643522

Vintage Luxury Fashion : Exploring the Rise of the Secondhand Clothing Trade

Ryding, Daniella (ed.); Henninger, Claudia E. (ed.); … - 2018

Providing a critical insight into the growth of the second-hand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The ‘pre-loved or pre-owned’ clothing trade has grown...

Persistent link: https://www.econbiz.de/10012396410

Store of the future : towards a (re)invention and (re)imagination of physical store space in an omnichannel context

Alexander, Bethan; Blazquez Cano, Marta - In: Journal of retailing and consumer services 55 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012269083

Does technology affect customer-brand relationships? : a study of premium fashion consumers

Dugar, Vedika; Blazquez Cano, Marta; Henninger, Claudia E. - In: Technology-driven sustainability : innovation in the …, (pp. 195-217). 2020

Persistent link: https://www.econbiz.de/10012104450

Futurising the physical store in the omnichannel retail environment

Alexander, Bethan; Blazquez Cano, Marta - In: Exploring omnichannel retailing : common expectations …, (pp. 197-223). 2019

Persistent link: https://www.econbiz.de/10011954550

The effects of rebranding on customer-based brand equity

Blazquez Cano, Marta; Mattich, Kurt; Henninger, Claudia E. - In: International journal of business and globalisation : IJBG 22 (2019) 1, pp. 91-109

Persistent link: https://www.econbiz.de/10011994973

The epiphanic sustainable fast fashion epoch : a new fashion ethical fashion mandate

Rutter, Charlotte; Armstrong, Kate; Blazquez Cano, Marta - In: Sustainability in fashion : a cradle to upcycle approach, (pp. 11-30). 2017

Persistent link: https://www.econbiz.de/10012220588