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Influence of Promotional Strategy on Private Label Sales Versus Manufacturer Brand Sales in the Supermarket and Hypermarket Channels : An Analysis from the Method of Stepwise Regre...

Cristina, Marin - 2016

The current study aims to research the promotional strategies targeted to the consumer of a single-product category. Primarily, it focuses on the study of the influence made by the promotional strategies of Manufacturer brands (MB) in the sales of the whole category in general and, in the...

Persistent link: https://www.econbiz.de/10013001922

Measuring national brands' equity over store brands

Sethuraman, Raj - In: Review of marketing science 1 (2003) 2, pp. 1-26

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Store brand strength

Tyagi, Rajeev K. - In: Review of marketing science 4 (2006) 2, pp. 1-16

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Branding : perceptual effects on consumer evaluations

Field, J. Robert; Bergiel, Blaise; Giesen, J. Martin; … - In: Competitiveness review : an international business … 22 (2012) 3, pp. 251-260

Persistent link: https://www.econbiz.de/10009570847

Assessing the impact of retailer store brand presence on manufacturer brands in an equilibrium framework

Cohen, Michael A.; Cotterill, Ronald W. - In: The journal of industrial economics 59 (2011) 3, pp. 372-395

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Store brand proneness : effects of perceived risks, quality and familiarity

Yap, Sheau-fen; Leong, Sun-may; Wee, Yu-ghee - In: Australasian marketing journal 20 (2012) 1, pp. 48-58

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Consequences of competition between national brands and private labels : empirical results from different German outlet formats

Olbrich, Rainer; Grewe, Gundula - In: International journal of retail & distribution management 37 (2009) 11, pp. 933-951

Persistent link: https://www.econbiz.de/10009521951

Private labels and branding in Indian retail

Garg, Priyanka - In: Managing corporate responsibility and risk for …, (pp. 456-464). 2010

Persistent link: https://www.econbiz.de/10009259605

Understanding brand loyalty of the store brand's customer base

Rubio Benito, Natalia; Oubiña, Javier; Gómez-Suárez, … - In: The journal of product & brand management 24 (2015) 7, pp. 679-692

Persistent link: https://www.econbiz.de/10011416896

Multitier store brands and channel profits

Amaldoss, Wilfred; Shin, Woochoel - In: Journal of marketing research : JMR 52 (2015) 6, pp. 754-767

Persistent link: https://www.econbiz.de/10011421696