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Measuring consumer readiness to purchase green products

Vowles, Nicole S.; Chang, Tung-zong - In: Journal of customer behaviour 17 (2018) 1/2, pp. 31-47

Persistent link: https://www.econbiz.de/10011936115

How do green attributes elicit pro-environmental behaviors in guests? : the case of green hotels in Vietnam

Ho Le Thu Trang; Lee, Jin-soo; Han, Heesup - In: Journal of travel and tourism marketing 36 (2019) 1, pp. 14-28

Persistent link: https://www.econbiz.de/10012179359

The influence of consumption values on green purchase intention : a moderated mediation of greenwash perceptions and green trust

Zaidi, Syed Muhammad Minhal Raza; Yifei, Lai; Bhutto, … - In: Pakistan journal of commerce and social sciences 13 (2019) 4, pp. 826-848

Recent years have spotted a majorboost in consumers turning to green consumption due to escalating sustainable development. Following this, how consumption values, green trust and greenwash affect green purchase intention remain unexplored in emerging economy. Drawing on the theory of...

Persistent link: https://www.econbiz.de/10012153441

Living "light green" : the limits and lived experiences of green motherhood

Knibb, Jana Nekesa; Taylor, Kimberly - In: Qualitative market research : an international journal 20 (2017) 3, pp. 370-389

Persistent link: https://www.econbiz.de/10011748660

Innovative green product diffusion through word of mouth

Hong, Zhaofu; Li, Mengfan; Han, Xiaoya; He, Xuhuai - In: Transportation research / E : an international journal 134 (2020), pp. 1-25

Persistent link: https://www.econbiz.de/10012171996

Are co-created green initiatives more appealing than firm-created green initiatives? : investigating the effects of co-created green appeals on restaurant promotion

Zhang, Xingyi; Jeong, EunHa - In: International journal of hospitality management 108 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10013482219

The role of green practices toward the green word-of-mouth using stimulus-organism-response model

Hameed, Irfan; Hussain, Hamid; Khan, Kamran - In: Journal of hospitality and tourism insights 5 (2022) 5, pp. 1046-1061

Persistent link: https://www.econbiz.de/10013483224

Price sensitivity, government green interventions, and green product availability triggers intention toward buying green products

Srivastava, Vibhava; Gupta, Amit - In: Business strategy and the environment 32 (2023) 1, pp. 802-819

Persistent link: https://www.econbiz.de/10014266717

Impact of pro-environmental values on sustainable green apparel buying behavior in Pakistan

Rasheed, Nida; Sabir, Raja Irfan; Mahmood, Hamid; Rauf, … - In: Cleaner and responsible consumption 12 (2024), pp. 1-10

The face of earth is disturbed because of never ending pollutants from different sources including textile waste. Some consumers propagate that they are eco-conscious, but their intention does not translate well into their actions. The aim of present study is to identify the impact of...

Persistent link: https://www.econbiz.de/10014519207

Consumer readiness for green consumption : the role of green awareness as a moderator of the relationship between green attitudes and purchase intentions

Shehawy, Yasser Moustafa; Ali Khan, Syed Md Faisal - In: Journal of retailing and consumer services 78 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015085030