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Editoriale. The three service marketing paradigms: which one are you guided by?
Gummesson, Evert - In: MERCATI E COMPETITIVITÀ 2012/1 (2012) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10010876173
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Marketing - a long term interactive relationship : contributions to a new marketing theory
Gummesson, Evert - 1987
Persistent link: https://www.econbiz.de/10004193025
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Quality, productivity & profitability in service operations : conference papers from the QP & P Research Program, 1992 - 1994
Gummesson, Evert (contributor) - 1995
Persistent link: https://www.econbiz.de/10004320756
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Truths and myths in service quality
Gummesson, Evert - In: The Journal for quality and participation 18 (1995) 6, pp. 18-23
Persistent link: https://www.econbiz.de/10007329929
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Implementation Requires a Relationship Marketing Paradigm
Gummesson, Evert - In: Journal of the Academy of Marketing Science 26 (1998) 3, pp. 242-249
Persistent link: https://www.econbiz.de/10006153189
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Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"
Day, George S.; Deighton, John; Narayandas, Das; … - In: Journal of marketing 68 (2004) 1, pp. 18-27
Persistent link: https://www.econbiz.de/10005929510
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Qualitative research in marketing: Road-map for a wilderness of complexityand unpredictability
Gummesson, Evert - In: European journal of marketing : EJM 39 (2005) 3, pp. 309-327
Persistent link: https://www.econbiz.de/10006078435
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Action research in marketing
Perry, Chad; Gummesson, Evert - In: European journal of marketing : EJM 38 (2004) 3-4, pp. 310-320
Persistent link: https://www.econbiz.de/10006081273