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Memetic logics of participation : fitness body culture on Instagram
Schöps, Jonathan David; Schwarz, Sarah; Rojkowski, Veronika - In: Marketing theory 24 (2024) 1, pp. 65-89
Persistent link: https://www.econbiz.de/10014631381
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Developing and renewing marketing as a scientific discipline through reflexive cocreation
Helkkula, Anu; Arnould, Eric J. - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 168-173
Persistent link: https://www.econbiz.de/10014225830
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The Consumer Culture Theory (CCT) research tradition and digital marketing
Franco, Paolo - In: The SAGE handbook of digital marketing, (pp. 118-135). 2022
Persistent link: https://www.econbiz.de/10013367074
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Brand morphogenesis : the role of heterogeneous consumer sub-assemblages in the change and continuity of a brand
Molander, Susanna; Östberg, Jacob; Peñaloza, Lisa - In: Journal of consumer research : JCR ; an … 49 (2023) 5, pp. 762-785
Persistent link: https://www.econbiz.de/10013542022
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Perception study of customers of a global fast food restaurant in India and USA
Srivastava, Rajesh; Paul, Manimoy; Bhanot, Sandeep - In: International journal of Indian culture and business … 26 (2022) 3, pp. 379-406
Persistent link: https://www.econbiz.de/10014314183
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Customer experience in social commerce : a systematic literature review and research agenda
Dhaigude, Soma Amol; Mohan, Bijuna C. - In: International journal of consumer studies 47 (2023) 5, pp. 1629-1668
Persistent link: https://www.econbiz.de/10014335585
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Welcome to esports, you suck : understanding new consumer socialisation within a toxic consumption collective
Huston, Clarice Yi; Cruz, Angela Gracia B.; Zoppos, Eloise - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 15/16, pp. 1451-1476
Persistent link: https://www.econbiz.de/10014450070
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Community and consumption relationships for consumers with recurring mobility
Scarano, Monica C.; Ariela, Mortara - In: Italian journal of marketing : ITJM 2023 (2023) 4, pp. 451-470
Persistent link: https://www.econbiz.de/10014461345
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"I think... I feel..." : using projective techniques to explore socio-cultural aversions towards Indigenous tourism
Holder, Afiya; Ruhanen, Lisa; Walters, Gabby; Mkono, Mucha - In: Tourism management : research, policies, practice 98 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014304528
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Onflow and consumption : affect and first encounters
Lonergan, Paddy; Patterson, Maurice; Lichrou, Maria - In: Marketing theory 22 (2022) 4, pp. 623-641
Persistent link: https://www.econbiz.de/10013435585