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Schweidel, David A.
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9
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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10
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Performance management : it's all you need!
Kent, Bob
-
2004
Persistent link: https://www.econbiz.de/10004457879
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2
Biometrics, privacy, and authentication
Schweidel, David A.
- In:
Biometrics and neuroscience research in business and …
,
(pp. 171-183)
.
2024
Persistent link: https://www.econbiz.de/10014560362
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3
A bivariate timing model of customer acquisition and retention
Schweidel, David A.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 829-843
Persistent link: https://www.econbiz.de/10003780132
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4
Dynamic changepoints revisited: an evolving process model of new product sales
Schweidel, David A.
;
Fader, Peter
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 119-124
Persistent link: https://www.econbiz.de/10003866609
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5
Portfolio dynamics for customers of a multiservice provider
Schweidel, David A.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 471-486
Persistent link: https://www.econbiz.de/10008988420
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6
Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.
;
Schweidel, David A.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
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7
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
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8
Incorporating direct marketing activity into latent attrition models
Schweidel, David A.
;
Knox, George
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 471-487
Persistent link: https://www.econbiz.de/10009759889
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9
A multiactivity latent attrition model for customer base analysis
Schweidel, David A.
;
Park, Young-hoon
;
Jamal, Zainab
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
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10
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
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