Fatma, Mobin - In: International review on public and non-profit marketing 13 (2016) 3, pp. 319-321
This is a summary of author’s PhD thesis, supervised by Professor Zillur Rahman, and defended on 9th December, 2015 at Department of Management Studies, Indian Institute of Technology (IIT) Roorkee. The doctoral thesis aims at identifying the CSR initiatives of Indian banks and measuring the...