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Artist Brand Management : Künstlermarkenaufbau durch Musiklabels im digitalen Wandel

Bender, Matthias - 2022

Einführung -- Die Digitalisierung der Musikindustrie -- Theoretischer Bezugsrahmen: Der identitätsbasierte Markenführungsansatz für Künstler -- Ausgestaltungsoptionen des Markenführungsansatzes für Künstler -- Empirischer Forschungsstand und Herleitung der Wirkbeziehungen:...

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Brand narratives, sustainability, and gender : a socio-semiotic approach

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Positioning the corporate brand as sustainable : leadership de regueur

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The impact of corporate social responsibility on brand sales : an accountability perspective

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Don't put all your green eggs in one basket : examining environmentally friendly sub-branding strategies

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Green advertising for the sustainable luxury market

Lim, Dong Jae; Youn, Nara; Eom, Hyo Jin - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 288-296

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Nation branding as sustainability governance : a comparative case analysis

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Sustainability by design : why firms and institutions do it

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Why build sustainable relationships with customers? : the effects of "Ambassador Program"

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