Narrow search
Showing 81 - 90 of 123,075
Cover Image
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin; Liu, Yezheng; Chen, Xiayu; Ling, Haifeng - In: Journal of electronic commerce research : JECR 21 (2020) 4, pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Cover Image
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan; Aral, Sinan; Hu, Yu Jeffrey; Brynjolfsson, Erik - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Cover Image
No trespassing : exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media
Zhu, Yu-Qian; Kanjanamekanant, Kritsapas - In: Information & management : the internat. journal of … 58 (2021) 2, pp. 1-11
Persistent link: https://www.econbiz.de/10012494918
Cover Image
The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing; Zhao, Xiaoyu - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
Cover Image
The path to people's responses to native advertising in social media : a perspective of self-presentational desire
Yang, Yanwu; Gao, Ting (Lisa) - In: Information & management : the internat. journal of … 58 (2021) 3, pp. 1-16
Persistent link: https://www.econbiz.de/10012502138
Cover Image
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin; Kim, Eunice - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Cover Image
A framework for Facebook advertising effectiveness : a behavioral perspective
Wiese, Melanie; Martínez-Climent, Carla; … - In: Journal of business research : JBR 109 (2020), pp. 76-87
Persistent link: https://www.econbiz.de/10012238028
Cover Image
Facebook data breach : a systematic review of its consequences on consumers' behaviour towards advertising
Lulandala, Emmanuel Elioth - In: Strategic system assurance and business analytics, (pp. 45-68). 2020
Persistent link: https://www.econbiz.de/10012240762
Cover Image
An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika; Agarwal, Bhawna - In: International journal of e-business research : an … 16 (2020) 2, pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
Cover Image
Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João; Isaías, Pedro - In: Journal of internet commerce 19 (2020) 4, pp. 404-436
Persistent link: https://www.econbiz.de/10012312283