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Management of guest delight in hotels : an exploratory study

Goswami, Sinmoy; Sarma, Mrinmoy K. - In: Vision : the journal of business perspective 18 (2014) 1, pp. 29-45

Persistent link: https://www.econbiz.de/10011334286

Guest delight : its significance in the hotel industry

Goswami, Sinmoy; Sarma, Mrinmoy K. - In: The IUP journal of marketing management : IJMM 10 (2011) 2, pp. 64-84

Persistent link: https://www.econbiz.de/10009237012

Management of Guest Delight in Hotels: An Exploratory Study

Goswami, Sinmoy; Sarma, Mrinmoy K. - In: Vision 18 (2014) 1, pp. 29-45

Guest delight involves providing unexpected benefits along with the basic services to the guests in hotels. However, as the hotels continue to delight guests by providing delighter features along with the basic service, their expectations continue to increase. In every successive stay, they...

Persistent link: https://www.econbiz.de/10011137483

Segmentation of users of cellular phone services in Guwahati City : an exploratory study

Goswami, Sinmoy; Sarmah, Suman; Boruah, Swapna - In: The IUP journal of marketing management : IJMM 13 (2014) 3, pp. 71-85

Persistent link: https://www.econbiz.de/10010422201

Profiling customers in the hospitality sector : an approach towards market segmentation in hotels and restaurants in Assam

Goswami, Sinmoy; Barman, Panchanan; Sarmah, Suman - In: The IUP journal of marketing management : IJMM 16 (2017) 2, pp. 27-53

Persistent link: https://www.econbiz.de/10011732413

Information source usage among motive-based segments of travelers to newly emerging tourist destinations

Dey, Banasree; Sarma, Mrinmoy K. - In: Tourism management : research, policies, practice 31 (2010) 3, pp. 341-344

Persistent link: https://www.econbiz.de/10003941629

Destination information sources : a spatial study across time and expenditure

Sarma, Mrinmoy K.; Baruah, Uttam K. - In: The IUP journal of marketing management : IJMM 12 (2013) 1, pp. 59-69

Persistent link: https://www.econbiz.de/10009723440

Adoption of digital innovation : formulating adopter categories and levels of adoption in a digital sphere in an emerging economy

Dutta, Dorothy; Sarma, Mrinmoy K. - In: International journal of innovation and technology … 17 (2020) 8, pp. 2050059-1-2050059-21

Persistent link: https://www.econbiz.de/10012547433

An overview of the internet skills of digital platform users' in a digitally emerging country : India

Dutta, Dorothy; Sarma, Mrinmoy K. - In: International journal of trade and global markets 15 (2022) 2, pp. 241-253

Persistent link: https://www.econbiz.de/10013258372

Service innovation typologies and applications in India : a literature review

Dutta, Dorothy; Sarma, Mrinmoy K. - In: International journal of business innovation and … 22 (2020) 3, pp. 359-373

Persistent link: https://www.econbiz.de/10012250935