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Olympic sponsorships, stock prices, and trading activity

Baim, Dean V.; Goukasian, Levon; Misch, Marilyn B. - In: International journal of sport finance 10 (2015) 2, pp. 175-195

Persistent link: https://www.econbiz.de/10011284947

Sponsorship effects of brand management : the role of exposure and activity involvement

Grohs, Reinhard; Reisinger, Heribert - In: Journal of business research : JBR 67 (2014) 5, pp. 1018-1025

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No more "good" intentions : purchase behaviors in sponsorship

Zaharia, Noni; Biscaia, Rui; Gray, Dianna P.; Stotlar, … - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 162-175

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Alcohol, sponsorship, and new media activation : an investigation of Molson Canadian and the 2014 Olympic Games

Geurin, Andrea N.; Gee, Sarah - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 322-339

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The cross-effects of sponsorship in non-professional sports communities

Andreini, Daniela; Pedeliento, Giuseppe; Bergamaschi, Mara - In: Management decision : MD 52 (2014) 10, pp. 2044-2068

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Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands

Biscaia, Rui; Rocha, Claudio - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 3, pp. 180-196

Persistent link: https://www.econbiz.de/10011933923

Modeling the effects of sponsorship-linked marketing : when does memory matter?

DeGaris, Laurence; Kwak, Dae Hee; McDaniel, Stephen R. - In: Journal of promotion management : JPM 23 (2017) 2, pp. 320-339

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What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence

Moharana, Tapas Ranjan; Bhattacharjee, Debashree Roy; … - In: Psychology & marketing 40 (2023) 6, pp. 1211-1236

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Assessing The Effectiveness Of Sport Sponsorships – An Empirical Examination

Grohs, Reinhard; Wagner, Udo; Vsetecka, Sabine - In: Schmalenbach Business Review (sbr) 56 (2004) 2, pp. 119-138

, and exposure are the dominant factors predicting sponsor recall. These factors offer sponsors a basis for successful …

Persistent link: https://www.econbiz.de/10005814401

Sponsorship effects on brand image: The role of exposure and activity involvement

Grohs, Reinhard; Reisinger, Heribert - In: Journal of Business Research 67 (2014) 5, pp. 1018-1025

Sponsorships capture a significant proportion of marketing budgets. In firm evaluations of the effectiveness of sponsorship engagements, image improvements represent the most important company objective. This study develops and tests a framework for explaining how exposure and activity...

Persistent link: https://www.econbiz.de/10010744131