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"Fake Reviews" im Zeitalter der digitalen Weiterempfehlung : Herausforderungen von gefälschten Online-Bewertungen für Unternehmen und potenzielle Lösungsansätze

Peuser, Martina - In: Digitale Transformation des Marketing, (pp. 70-79). 2018

Empfehlungen von Freunden und Bekannten spielen im Marketing seit jeher eine große Rolle. Durch die zunehmende Digitalisierung und das Web 2.0 hat das sogenannte Word of Mouth jedoch eine neue Dimension bekommen. Bewertungen im Internet sind für jeden schnell zugänglich und werden für oder...

Persistent link: https://www.econbiz.de/10013258729

Is distance really dead in the online world? : the moderating role of geographical distance on the effectiveness of electronic word of mouth

Todri, Vilma; Adamopoulos, Panagiotis; Andrews, Michelle - In: Journal of marketing 86 (2022) 4, pp. 118-140

Persistent link: https://www.econbiz.de/10013258880

Mapping the electronic word-of-mouth (eWOM) research : a systematic review and bibliometric analysis

Donthu, Naveen; Kumar, Satish; Pandey, Neeraj; Pandey, … - In: Journal of business research : JBR 135 (2021), pp. 758-773

Persistent link: https://www.econbiz.de/10012648016

Effect of eWOM valence on purchase intention : the moderating role of product

Roy, Gobinda; Datta, Biplab; Mukherjee, Srabanti; Basu, … - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 158-180

Persistent link: https://www.econbiz.de/10012693515

When does online review matter to consumers? : the effect of product quality information cues

Kim, Rae Yule - In: Electronic commerce research 21 (2021) 4, pp. 1011-1030

Persistent link: https://www.econbiz.de/10012698542

A picture is worth a thousand words : how images influence information quality and information load in online reviews

Zinko, Robert; Stolk, Paul; Furner, Zhan; Almond, Brad - In: Electronic markets : EM ; the international journal of … 30 (2020) 4, pp. 775-789

Persistent link: https://www.econbiz.de/10012419597

A note on the impact of daily deals on local retailers' online reputation : mediation effects of the consumer experience

Bai, Xue; Marsden, James R.; Ross, William T.; Wang, Gang - In: Information systems research : ISR 31 (2020) 4, pp. 1132-1143

Persistent link: https://www.econbiz.de/10012493768

Revisiting online tourism forums as vehicles for value co-destruction

Tham, Aaron; Wang, Mingzhong - In: Tourism planning & development 18 (2021) 2, pp. 125-146

Persistent link: https://www.econbiz.de/10012497170

What online reviewer behaviors really matter? Effects of verbal and nonverbal behaviors on detection of fake online reviews

Zhang, Dongsong; Zhou, Lina; Kehoe, Juan Luo; Kilic, … - In: Journal of management information systems : JMIS 33 (2016) 2, pp. 456-481

Persistent link: https://www.econbiz.de/10011616116

Variations in airline passenger expectation of service quality across the globe

Punel, Aymeric; Hassan, Lama Al Hajj; Ermagun, Alireza - In: Tourism management : research, policies, practice 75 (2019), pp. 491-508

Persistent link: https://www.econbiz.de/10012063714