YouTube has now evolved into a powerful medium for social interaction. Utilizing YouTube for enhancing marketing … strategies of leveraging YouTube-based platforms for effective destination marketing by the hospitality industry (hotels) and … provides insights on the critical drivers and challenges embedded within YouTube-based community interactions for destination …

This paper analyses the impact of internet on the organization of industry and the marketdynamics in the tourism … activities, focusing in the European scene. Tourism incorporates many features ofthe contemporaneous information and … communication economy. Even if e-tourism still stands for a smallshare of the whole tourism activity, the paper establishes that the …