Narrow search
Showing 51 - 60 of 244
Cover Image
The advertising regulation and self-regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multidisciplinary research
Rotfeld, Herbert Jack; Taylor, Charles Raymond - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 5-14
Persistent link: https://www.econbiz.de/10003931087
Cover Image
Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
Schwaiger, Manfred; Sarstedt, Marko; Taylor, Charles Raymond - In: Journal of advertising research 50 (2010) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10003971437
Cover Image
What is SMS advertising and why do multinationals adopt it? : answers from an empirical study in European markets
Okazaki, Shintaro; Taylor, Charles Raymond - In: Journal of business research : JBR 61 (2008) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10003595204
Cover Image
Can comparative advertising be effective in Germany? : a tale of two campaigns
Schwaiger, Manfred; Rennhak, Carsten; Taylor, Charles … - In: Journal of advertising research 47 (2007) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10003609556
Cover Image
Global consumer culture positioning : testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Raymond - In: Journal of international marketing 18 (2010) 2, pp. 20-34
Persistent link: https://www.econbiz.de/10003982220
Cover Image
Do pharmaceutical marketing activities raise prices? : evidence from five major therapeutic classes
Capella, Michael L.; Taylor, Charles Raymond; Campbell, … - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 146-161
Persistent link: https://www.econbiz.de/10003923111
Cover Image
The state of methodological practice in international marketing research
Taylor, Charles Raymond; Bowen, C. Luke; Bang, Hae-kyong - In: Measurement and research methods in international marketing, (pp. 143-167). 2011
Persistent link: https://www.econbiz.de/10009377915
Cover Image
Marketing accountability : applying data envelopment analysis to assess the impact of advertising efficiency on shareholder value
Raithel, Sascha; Scharf, Sebastian M.; Taylor, Charles … - In: Measurement and research methods in international marketing, (pp. 115-139). 2011
Persistent link: https://www.econbiz.de/10009377921
Cover Image
Introduction: measurement and research methods in international marketing
Sarstedt, Marko; Schwaiger, Manfred; Taylor, Charles Raymond - In: Measurement and research methods in international marketing, (pp. 3-7). 2011
Persistent link: https://www.econbiz.de/10009377935
Cover Image
Public opinion towards digital billboards in the United States : an analysis of recent polls
Taylor, Charles Raymond; Franke, George R. - In: Breaking new ground in theory and practice, (pp. 375-394). 2011
Persistent link: https://www.econbiz.de/10009380999