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Bridging the chasm between survey and case study research : research methods for achieving generalization, accuracy, and complexity
Woodside, Arch G. - In: Industrial marketing management : the international … 39 (2010) 1, pp. 64-75
Persistent link: https://www.econbiz.de/10003954487
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Using the forced metaphor-elicitation technique (FMET) to meet animal companions within self
Woodside, Arch G. - In: Journal of business research : JBR 61 (2008) 5, pp. 480-487
Persistent link: https://www.econbiz.de/10003709366
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Brand-consumer storytelling theory and research : introduction to a Psychology & Marketing Special Issue
Woodside, Arch G. - In: Psychology & marketing 27 (2010) 6, pp. 531-540
Persistent link: https://www.econbiz.de/10003981103
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Special issue: Brand-consumer storytelling theory and research
Woodside, Arch G. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003981127
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Incompetency training : theory, practice, and remedies
Woodside, Arch G. - In: Journal of business research : JBR 65 (2012) 3, pp. 279-293
Persistent link: https://www.econbiz.de/10009507220
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Consumer evaluations of competing brands : perceptual versus predictive validity
Woodside, Arch G. - In: Psychology & marketing 29 (2012) 6, pp. 458-466
Persistent link: https://www.econbiz.de/10009554784
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Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
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The general theory of behavioral pricing : applying complexity theory to explicate heterogeneity and achieve high-predictive validity
Woodside, Arch G. - In: Industrial marketing management : the international … 47 (2015), pp. 39-52
Persistent link: https://www.econbiz.de/10011313578
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Moving beyond multiple regression analysis to algorithms : calling for adoption of a paradigm shift from symmetric to asymmetric thinking in data analysis and crafting theory
Woodside, Arch G. - In: Journal of business research : JBR 66 (2013) 4, pp. 463-472
Persistent link: https://www.econbiz.de/10009724780
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The good practices manifesto : overcoming bad practices pervasive in current research in business
Woodside, Arch G. - In: Journal of business research : JBR 69 (2016) 2, pp. 365-381
Persistent link: https://www.econbiz.de/10011435882