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The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes
Gnizy, Itzhak - In: Journal of business research : JBR 105 (2019), pp. 214-226
Persistent link: https://www.econbiz.de/10012128501
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The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Pham, Thi Song Hanh; Monkhouse, Lien Le; Barnes, Bradley R. - In: International marketing review 34 (2017) 5, pp. 606-628
Persistent link: https://www.econbiz.de/10011730785
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The role of horizontal and vertical new product alliances in responsive and proactive market orientations and performance of industrial manufacturing firms
Ozdemir, Sena; Kandemir, Destan; Eng, Teck Yong - In: Industrial marketing management : the international … 64 (2017), pp. 25-35
Persistent link: https://www.econbiz.de/10011738309
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Dynamic capability and firm performance : the role of marketing capability and operations capability
Mu, Jifeng - In: IEEE transactions on engineering management : EM 64 (2017) 4, pp. 554-565
Persistent link: https://www.econbiz.de/10011773271
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The impact of customer knowledge and marketing dynamic capability on innovation performance : an empirical analysis
Falasca, Mauro; Zhang, Jiemei; Conchar, Margy; Li, Like - In: The journal of business & industrial marketing 32 (2017) 7, pp. 901-912
Persistent link: https://www.econbiz.de/10011773525
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Dynamic capabilities, managerial and marketing capabilities and their impact on the competitive advantage and firm performance
Ferreira, Jorge; Coelhol, Arnaldo - In: International journal of entrepreneurship and small business 30 (2017) 4, pp. 629-652
Persistent link: https://www.econbiz.de/10011757167
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Market orientation, marketing capabilities and sustainable innovation : the mediating role of sustainable consumption and competitive advantage
Kamboj, Shampy; Rahman, Zillur - In: Management research review 40 (2017) 6, pp. 698-724
Persistent link: https://www.econbiz.de/10011763650
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Can social media marketing improve customer relationship capabilities and firm performance? : dynamic capability perspective
Wang, Zhan; Kim, Hyun Gon - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 15-26
Persistent link: https://www.econbiz.de/10011743752
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Firm capabilities and growth : the moderating role of market conditions
Feng, Hui; Morgan, Neil A.; Rego, Lopo L. - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
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Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation
Martin, Silvia L.; Javalgi, Rajshekhar G.; Cavusgil, Erin - In: International business review : the official journal of … 26 (2017) 3, pp. 527-543
Persistent link: https://www.econbiz.de/10011712268