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Investigating the effect of strategy formulation and implementation on performance of marketing deputy of a company
Hatefi, Mohammad Ali; Ghorbi, Mehdi - In: International journal of strategic business alliances 4 (2015) 2/3, pp. 134-151
Persistent link: https://www.econbiz.de/10011573468
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E-marketing and BPA coordination on business strategy
Katsonis, Nikolaos; Sfakianakis, Michael; Myloni, Barbara; … - In: International journal of internet marketing and … 13 (2019) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10012105486
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Performance implications of strategic planning and marketing capability in micro and small businesses in an emerging African economy : a contingent resource-based view
Agyapong, Ahmed; Essuman, Dominic; Yeboah, Love Afia Kesewa - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 1, pp. 29-48
Persistent link: https://www.econbiz.de/10012423363
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Strategic marketing management : planning, implementation and control
Wilson, Richard M. S. - 2005 - 3. ed.
Persistent link: https://www.econbiz.de/10004132566
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The managers guide to competitive marketing strategies
Paley, Norton - 1989
Persistent link: https://www.econbiz.de/10000764566
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Bankmarketing im Firmenkundengeschäft : von der Strategie zum Kunden
Schmoll, Anton (ed.) - 1997
Persistent link: https://www.econbiz.de/10000622925
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Strategic issues in marketing
Wills, Gordon (contributor) - 1974
Persistent link: https://www.econbiz.de/10000581559
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Segmentation and positioning for strategic marketing decisions
Myers, James H. - 1996
Persistent link: https://www.econbiz.de/10000584302
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Strategisches Marketing für Publikumszeitschriften
Streng, Isabel - 1996
Persistent link: https://www.econbiz.de/10000585061
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Strategisches Marketing : Führungskonzept und Promoter des Reengineering
Schließmann, Christoph Philipp - 1995
Persistent link: https://www.econbiz.de/10000543183