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The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon; Bang, … - In: The marketing review 14 (2014) 3, pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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The interface between organizational learning capability, entrepreneurial orientation, and SME growth
Altinay, Levent; Madanoglu, Melih; De Vita, Glauco; … - In: Journal of small business management : JSBM ; a joint … 54 (2016) 3, pp. 871-891
Persistent link: https://www.econbiz.de/10011516349
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Service quality and business performance
Zeglat, Dia; Ekinci, Yuksel; Lockwood, Andrew - In: Handbook of hospitality marketing management, (pp. 209-236). 2008
Persistent link: https://www.econbiz.de/10003804330
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The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen; Ekinci, Yuksel; Simkin, Lyndon; Melewar, T. C. - In: International journal of market research : JMRS ; the … 57 (2015) 5, pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
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Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Journal of business research : JBR 68 (2015) 9, pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
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Brand equity, brand loyalty and consumer satisfaction
Nam, Janghyeon; Ekinci, Yuksel; Whyatt, Georgina - In: Annals of tourism research : ATR ; a social sciences journal 38 (2011) 3, pp. 1009-1030
Persistent link: https://www.econbiz.de/10009300820
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Evolving impacts of COVID-19 vaccination intentions on travel intentions
Gursoy, Dogan; Can, Ali Selcuk; Williams, Nigel L.; … - In: The service industries journal 41 (2021) 11/12, pp. 719-733
Persistent link: https://www.econbiz.de/10012623971
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Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold; Ekinci, Yuksel; Simkin, Lyndon - In: Journal of business research : JBR 145 (2022), pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
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Evolving effects of COVID-19 safety precaution expectations, risk avoidance, and socio-demographics factors on customer hesitation toward patronizing restaurants and hotels
Chi, Christina G.; Ekinci, Yuksel; Ramkissoon, Haywantee; … - In: Journal of hospitality marketing & management 31 (2022) 4, pp. 396-412
Persistent link: https://www.econbiz.de/10013177439