The goal of this paper is to investigate the implementation of multichannel strategies in the service sector and to understand objectives, difficulties faced by companies, synergies and competitive effects among channels, and future areas of investment. We answer our research questions using in...

Le monde de l'assurance vit un moment de fort changement du à l'introduction des canaux numériques; les assureurs sont à la recherche de nouveaux business modèles pour gérer la transition. La deuxième édition de la conférence Assur-Marketing (IPAG Business School, 12 Juin 2014)...

The introduction of digital channels in the insurance industry, that has always been strongly