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Advertising effects
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Cheong, Yunjae
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Kim, Kihan
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7
De Gregorio, Federico
4
Ye, Lan
4
Ahn, Dohyun
3
Eakin, Tim
3
Brown, Natalie
2
Combs, Justin
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Noh, Yeayoung
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Zheng, Lu
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de Gregorio, Federico
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International journal of advertising : the quarterly review of marketing communications
10
Journal of current issues and research in advertising : JCIRA
5
International journal of sports marketing & sponsorship
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing communications
4
International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
International Journal of Sports Marketing and Sponsorship
2
Journal of Global Scholars of Marketing Science
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Journal of global marketing
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Corporate Communications: An International Journal
1
Corporate communications : an international journal
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Journal of Consumer Marketing
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The journal of consumer marketing
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The sports business in the Pacific Rim : economics and policy
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ECONIS (ZBW)
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OLC EcoSci
13
Other ZBW resources
4
RePEc
2
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1
A frontier analysis for advertising budgeting : benchmarking efficient advertisers
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003929296
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2
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
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3
The current practices in food advertising : the usage and effectiveness of different advertising claims
Kim, Kihan
;
Cheong, Yunjae
;
Zheng, Lu
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 527-553
Persistent link: https://www.econbiz.de/10003874758
Saved in:
4
The effects of athlete-endorsed advertising : the moderating role of the athlete-audience ethnicity match
Kim, Kihan
;
Cheong, Yunjae
- In:
Journal of sport management : the official journal of …
25
(
2011
)
2
,
pp. 143-155
Persistent link: https://www.econbiz.de/10009161086
Saved in:
5
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
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6
The image management function of sponsorship : a general theoretical framework
Kim, Kihan
;
Stout, Patricia A.
;
Cheong, Yunjae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
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7
Information content of super Bowl commercials 2001 -2009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
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8
Advertising and promotion budgeting during volatile economic conditions : factors influencing the level of decentralisation in budgeting and its relations to budget size and alloca...
Cheong, Yunjae
;
Kim, Kihan
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 143-162
Persistent link: https://www.econbiz.de/10009722512
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9
Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun
;
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
Saved in:
10
An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10010256885
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