Narrow search
Showing 1 - 10 of 52
Cover Image
A frontier analysis for advertising budgeting : benchmarking efficient advertisers
Kim, Kihan; Cheong, Yunjae - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 91-104
Persistent link: https://www.econbiz.de/10003929296
Cover Image
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae; De Gregorio, Federico; Kim, Kihan - In: Journal of advertising research 50 (2010) 4, pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
Cover Image
The current practices in food advertising : the usage and effectiveness of different advertising claims
Kim, Kihan; Cheong, Yunjae; Zheng, Lu - In: International journal of advertising : the quarterly … 28 (2009) 3, pp. 527-553
Persistent link: https://www.econbiz.de/10003874758
Cover Image
The effects of athlete-endorsed advertising : the moderating role of the athlete-audience ethnicity match
Kim, Kihan; Cheong, Yunjae - In: Journal of sport management : the official journal of … 25 (2011) 2, pp. 143-155
Persistent link: https://www.econbiz.de/10009161086
Cover Image
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan; Cheong, Yunjae - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
Cover Image
The image management function of sponsorship : a general theoretical framework
Kim, Kihan; Stout, Patricia A.; Cheong, Yunjae - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
Cover Image
Information content of super Bowl commercials 2001 -2009
Kim, Kihan; Cheong, Yunjae; Kim, Hyuksoo - In: Journal of marketing communications 18 (2012) 4, pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
Cover Image
Advertising and promotion budgeting during volatile economic conditions : factors influencing the level of decentralisation in budgeting and its relations to budget size and alloca...
Cheong, Yunjae; Kim, Kihan; Kim, Hyuksoo - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 143-162
Persistent link: https://www.econbiz.de/10009722512
Cover Image
Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun; Cheong, Yunjae; Kim, Kihan - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
Cover Image
An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
Cheong, Yunjae; Kim, Kihan - In: International journal of advertising : the quarterly … 33 (2014) 1, pp. 91-112
Persistent link: https://www.econbiz.de/10010256885