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Switching up the delivery game : understanding switching intention to retail drone delivery services

Sham, Rohana Binti; Chong, Han Xi; Eugene Cheng-xi Aw; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014371719

The future of e-commerce? : understanding livestreaming commerce continuance usage

Chong, Han Xi; Hashim, Ahmad Hariza; Syuhaily Osman; … - In: International journal of retail and distribution management 51 (2023) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10013552675

Understanding non-private label consumers’ switching intention in emerging market

Aw, Eugene Cheng-Xi; Chong, Han Xi - In: Marketing Intelligence & Planning 37 (2019) 6, pp. 689-705

Purpose: The purpose of this paper is to propose and empirically test a research model encompassing marketing mix activities as antecedents of non-private label consumers’ switching intention, particularly from an emerging market perspective. The study also aims to test the moderating role of...

Persistent link: https://www.econbiz.de/10012078423

A silver lining in the COVID-19 cloud : examining customers' value perceptions, willingness to use and pay more for robotic restaurants

Chuah, Stephanie Hui-wen; Eugene Cheng-xi Aw; Cheng, … - In: Journal of hospitality marketing & management 31 (2022) 1, pp. 49-76

Persistent link: https://www.econbiz.de/10012821047

"Stop the unattainable ideal for an ordinary me!" : fostering parasocial relationships with social media influencers : the role of self-discrepancy

Eugene Cheng-xi Aw; Chuah, Stephanie Hui-wen - In: Journal of business research : JBR 132 (2021), pp. 146-157

Persistent link: https://www.econbiz.de/10012581576

Why do consumers buy impulsively during live streaming? : a deep learning-based dual-stage SEM-ANN analysis

Lo, Pei-San; Dwivedi, Yogesh Kumar; Tan, Garry Wei-Han; … - In: Journal of business research : JBR 147 (2022), pp. 325-337

Persistent link: https://www.econbiz.de/10013271505

Lord, please save me from my sins! : can CSR mitigate the negative impacts of sharing economy on consumer trust and corporate reputation?

Chuah, Stephanie Hui-wen; Mostafa Rasoolimanesh, S.; … - In: Tourism management perspectives : TMP 41 (2022), pp. 1-18

Persistent link: https://www.econbiz.de/10013209434

"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)

Cheung, Man Lai; Leung, Wilson Ka-shing; Eugene Cheng-xi Aw - In: Journal of retailing and consumer services 66 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013209711

Go loud or go home? : how power distance belief influences the effect of brand prominence on luxury goods purchase intention

Eugene Cheng-xi Aw; Chuah, Stephanie Hui-wen; Fazli, S. … - In: Journal of retailing and consumer services 58 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012430698

Searching online and buying offline : understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention

Eugene Cheng-xi Aw; Norazlyn Kamal Basha; Ng, Siew Imm; … - In: Journal of retailing and consumer services 58 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012431638