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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano (contributor) - 2013
Persistent link: https://www.econbiz.de/10010408099
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Special issue: Creativity and passion between global branding and country of origin roots
Aiello, Gaetano (contributor) - 2014
Persistent link: https://www.econbiz.de/10010408205
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Disaster avoidance/recovery marketing
Shimizu, Akira; Aiello, Gaetano - In: Journal of global scholars of marketing science : … 24 (2014) 2, pp. 109-112
Persistent link: https://www.econbiz.de/10010408224
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Global branding and country of origin : creativity and passion
Aiello, Gaetano (contributor) - 2014
Persistent link: https://www.econbiz.de/10010424493
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Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano - In: Journal of business research : JBR 119 (2020), pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
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Sviluppo, sostenibilità e competitività delle aziende : il contributo degli economisti aziendali
Borgonovi, Elio (ed.); Aiello, Gaetano (ed.);  … - Convegno dal titolo "Sviluppo, sostenibilità e … - 2017
Persistent link: https://www.econbiz.de/10011720830
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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
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Country of origin effect : looking back and moving forward
Cheah, Isaac (ed.); Phau, Ian (ed.); Aiello, Gaetano (ed.) - 2019
Persistent link: https://www.econbiz.de/10011987286
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Introduction: Country of origin effect : looking back and moving forward
Cheah, Isaac; Phau, Ian; Aiello, Gaetano - In: Country of origin effect : looking back and moving forward, (pp. 1-2). 2019
Persistent link: https://www.econbiz.de/10012008484