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Assessing Scientific Claims In Print Ads that Promote Cosmetics : How Consumers Perceive Cosmeceutical Claims
Fowler, Jie G.; Carlson, Les; Chaudhuri, Himadri Roy - In: Journal of advertising research 59 (2019) 4, pp. 466-482
Persistent link: https://www.econbiz.de/10012159874
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Marketisation, markets, and marketing : theory and evidence
Chaudhuri, Himadri Roy - In: Global business review 18 (2017) 3, pp. 7
Persistent link: https://www.econbiz.de/10011745549
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Normative violence in domestic service : a study of exploitation, status, and grievability
Varman, Rohit; Skålén, Per; Belk, Russell W.; … - In: Journal of business ethics : JBE 171 (2021) 4, pp. 645-665
Persistent link: https://www.econbiz.de/10012588860
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Identity management as a coping strategy for stigmatization : the case of Indian sex workers in a libidinal market
Mitra, Nilanjana; Hill, Ronald Paul; Chaudhuri, Himadri Roy - In: Journal of public policy & marketing 41 (2022) 2, pp. 124-140
Persistent link: https://www.econbiz.de/10013256461
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Forty-five years of celebrity credibility and endorsement literature : review and learnings
Halder, Deepa; Pradhan, Debasis; Chaudhuri, Himadri Roy - In: Journal of business research : JBR 125 (2021), pp. 397-415
Persistent link: https://www.econbiz.de/10012494108
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Developing a conceptual model of small independent retailers in developing economies : the roles of embeddedness and subsistence markets
Sarkar, Dev Narayan; Kundu, Kaushik; Chaudhuri, Himadri Roy - In: AMS review : official publication of the Academy of … 6 (2016) 3/4, pp. 176-193
Persistent link: https://www.econbiz.de/10011628000
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An alternative analysis of scale data : a marketing application
Sengupta, Pooja; Chaudhuri, Himadri Roy - In: Global business review 18 (2017) 1, pp. 163-180
Persistent link: https://www.econbiz.de/10011665431
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Conceptual expansion of the discipline of rural marketing : an objective analysis
Sarkar, Dev Narayan; Kundu, Kaushik; Chaudhuri, Himadri Roy - In: Vision : the journal of business perspective 20 (2016) 3, pp. 169-183
Persistent link: https://www.econbiz.de/10011667338
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Self-control and sustainability consumption : findings from a cross cultural study
Nguyen, Thuy D.; Dadzie, Charlene A.; Chaudhuri, Himadri Roy - In: Journal of international consumer marketing 31 (2019) 5, pp. 380-394
Persistent link: https://www.econbiz.de/10012200789
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Supplement issue: Marketisation, markets, and marketing : theory and evidence
Chaudhuri, Himadri Roy (ed.) - 2017
Persistent link: https://www.econbiz.de/10011745457