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Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi; Kim, Hyuksoo - In: Journal of advertising research 48 (2008) 1, pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
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Temporal duration and attribution process of cause-related marketing : moderating roles of self-construal and product involvement
Youn, Seounmi; Kim, Hyuksoo - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 217-235
Persistent link: https://www.econbiz.de/10011859280
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The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Kim, Hyuksoo; Youn, Seounmi; Lee, Doohwang - In: Total quality management & business excellence 30 (2019) 6, pp. 682-707
Persistent link: https://www.econbiz.de/10012199778
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Consumers as time travellers : the moderating effects of risk perception and construal level on consumers' responses to temporal framing
Kim, Hyuksoo; Youn, Seounmi - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1070-1097
Persistent link: https://www.econbiz.de/10012200368
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Antecedents of Consumer Attitudes toward Cause-Related Marketing
Youn, Seounmi; Kim, Hyuksoo - In: Journal of advertising research 48 (2008) 1, pp. 123-137
Persistent link: https://www.econbiz.de/10008051944
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Parental influence and teens' attitude toward online privacy protection
Youn, Seounmi - In: Journal of consumer affairs : official publication of … 42 (2008) 3, pp. 362-388
Persistent link: https://www.econbiz.de/10003764209
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Determinants of online privacy concern and its influence on privacy protection behaviors among young adolescents
Youn, Seounmi - In: Journal of consumer affairs : official publication of … 43 (2009) 3, pp. 389-418
Persistent link: https://www.econbiz.de/10009531913
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Information content of super Bowl commercials 2001 -2009
Kim, Kihan; Cheong, Yunjae; Kim, Hyuksoo - In: Journal of marketing communications 18 (2012) 4, pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
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Advertising and promotion budgeting during volatile economic conditions : factors influencing the level of decentralisation in budgeting and its relations to budget size and alloca...
Cheong, Yunjae; Kim, Kihan; Kim, Hyuksoo - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 143-162
Persistent link: https://www.econbiz.de/10009722512
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A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo; Lee, Doohwang; Hong, Yangsun; Ahn, Jungsun; … - In: International journal of consumer studies 40 (2016) 2, pp. 201-210
Persistent link: https://www.econbiz.de/10011488480