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Search modality effects : merely changing product search modality alters purchase intentions

King, Dan; Auschaitrakul, Sumitra; Lin, Chia-Wei Joy - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1236-1256

Persistent link: https://www.econbiz.de/10013463918

Affect‐based nonconscious signaling : When do consumers prefer negative branding?

King, Dan; Auschaitrakul, Sumitra - In: Psychology & Marketing 38 (2020) 2, pp. 338-358

Persistent link: https://www.econbiz.de/10012273776

Online display advertising : the influence of web site type on advertising effectiveness

Auschaitrakul, Sumitra; Mukherjee, Ashesh - In: Psychology & marketing 34 (2017) 4, pp. 463-480

Persistent link: https://www.econbiz.de/10011674011

The sources and consequences of the fluent processing of numbers

King, Dan; Janiszewski, Chris A. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 327-341

Persistent link: https://www.econbiz.de/10008988444

Perceiving outcomes as determined by external forces : the role of event construal in attenuating the outcome bias

Savani, Krishna; King, Dan - In: Organizational behavior and human decision processes : … 130 (2015), pp. 136-146

Persistent link: https://www.econbiz.de/10011372659

Affect-gating

King, Dan; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 697-711

Persistent link: https://www.econbiz.de/10009409018

Anticipated firm interaction can bias expressed customer satisfaction

Mukherjee, Ashesh; Burnham, Thomas; King, Dan - In: Journal of retailing and consumer services 59 (2021), pp. 1-8

Persistent link: https://www.econbiz.de/10012433825

Affect-Gating

King, Dan; Janiszewski, Chris - In: Journal of Consumer Research 38 (2011) 4, pp. 697-697

Neurobiological theories of affective processing suggest that different affective states can make people more sensitive to the stimulation impinging on different sensory channels. Five experiments show that consumers in a negative affective state experience enhanced sensitivity to the tactile...

Persistent link: https://www.econbiz.de/10009368457

Affect-Gating

King, Dan; Janiszewski, Chris - In: Journal of consumer research : JCR ; an … 38 (2011) 4, pp. 697-712

Persistent link: https://www.econbiz.de/10009848785