Overview of media and entertainment industry -- Marketing management -- Digital business and management -- New business …

This study focuses on the effect of multichannel marketing communication in retail pharmacies to establish customer … preference for various marketing communication channels. As part of the study, the quantitative analysis of the publications … of marketing using multiple channels in retail pharmacy and the healthcare-associated fields. The studies identified that …

Marketing 4.0: Moving from Traditional to Digital -- Contents -- Acknowledgments -- Prologue: From Marketing 3.0 to … Marketing 4.0 -- About the Authors -- Part I: Fundamental Trends Shaping Marketing -- Chapter 1: Power Shifts to the Connected …, Inclusive, and Social -- Chapter 2: The Paradoxes of Marketing to Connected Customers -- Breaking the Myths of Connectivity …

"Digital Marketing: Integrating Strategy, Sustainability, and Purpose, 2e draws on the latest digital tactics and … introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong … a digital marketing strategy in a modern business environment striving for purpose. Introduces the Sustainable Marketing …