Part I: Digital Marketing Overview -- Chapter 1: Digital Marketing Fundamentals -- Chapter 2: Digital Marketing … Analysis and Strategy -- Chapter 3: Digital Marketing Implementation and Practice -- Part II: Applications of Marketing … Technologies (Martechs) -- Chapter 4: Marketing Technologies (Martechs) -- Chapter 5: Main Martechs in Brief -- Chapter 6 …

In Marketing 5.0, the celebrated promoter of the »Four P's of Marketing« Philip Kotler, explains how marketers can use …Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics … necessary to understand modern marketing, including: …

Marketing in a Digital Worldconsists of nine essays on how the digital revolution has affected marketing theory and … practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both … scholars and managers seeking to enhance their understanding of marketing in a digital world. …

healthcare marketing, big data analytics, artificial intelligence, augmented reality, block chain, mobile technologies, etc"-- …