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(In)direct effects of customer-defined market orientation on brand loyalty through purchase intention and brand image : a parallel mediation approach

Khan, Naveed R.; Ul Abedin, Zain; Ghouri, Arsalan Mujahid - In: The Lahore journal of business 9 (2020/2021) 2, pp. 79-108

Persistent link: https://www.econbiz.de/10012628305

Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

Persistent link: https://www.econbiz.de/10012605350

Romancing the brands on social media

Beig, Faseeh Amin; Khan, Mohammad Furqan - In: Global business review 23 (2022) 3, pp. 841-862

Persistent link: https://www.econbiz.de/10013256877

Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry

Nuseir, Mohammed T. - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 5, pp. 905-922

Persistent link: https://www.econbiz.de/10013257065

Sustainable advertising or ecolabels : which is the best for your brand and for consumers' environmental consciousness?

Gaspar Ferreira, Alcina; Fernandes, Maria Eduarda - In: Journal of marketing theory and practice : JMTP 30 (2022) 1, pp. 20-36

Persistent link: https://www.econbiz.de/10013204877

Is brand experience a good mediator? : an empirical study on ISP sector

Durmaz, Osman - 2022

Persistent link: https://www.econbiz.de/10012887922

Self-congruity and brand loyalty : an innovation of diffusion approach

Babu, P. Praveen; Prabakar, S. - In: International journal of electronic marketing and … 11 (2020) 4, pp. 343-351

Persistent link: https://www.econbiz.de/10012509328

Is two always better than one? : customer perception on the merger of startup decacorn companies

Putra, Ilham Fauzan; Windasari, Nila Armelia; … - In: Journal of open innovation : technology, market, and … 7 (2021) 4, pp. 1-22

Recently, the two decacorn Startups in Indonesia decided to collaborate with a merger scheme and accumulate over 100 million monthly active users. The Merger triggers a new perception for customers and has an impact on the level of Brand Loyalty. However, no research examines how customer...

Persistent link: https://www.econbiz.de/10012695913

The Impact of marketing mix elements on brand loyalty towards speech therapy in health science industry Malaysia

Masri bin Abdul Lasi; Tan Cheng Man - In: Inventi impact: SMEs (2021) 1, pp. 59-69

Persistent link: https://www.econbiz.de/10012696664

Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs

Reghunathan, Aravind; Joseph, Joshy - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 245-264

Persistent link: https://www.econbiz.de/10012697147