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The effect of airline's professional models on brand loyalty : focusing on mediating effect of brand attitude

Oh, Ah-Hyun; Park, Hye-Yoon - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 5, pp. 155-166

Persistent link: https://www.econbiz.de/10012667655

A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile : the case of Tauchung City

Lin, Tsai-yuan; Chang, Min-yen - In: Problems and perspectives in management : PPM ; … 11 (2013) 2, pp. 86-97

Persistent link: https://www.econbiz.de/10010209766

Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market

Kim, Soon-Ho; Kim, Min-Seong; Holland, Stephen; … - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 423-446

Persistent link: https://www.econbiz.de/10012483371

The impact of Hspanic-targeted advertising on consumers'brand love in services

Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158

Persistent link: https://www.econbiz.de/10012483607

An investigation of brand equity dimensions and customer retention : a perspective of postpaid telecom subscribers in Lagos State, Nigeria

Kunle, Ladipo Patrick; Rahim, A. Ganiyu; Nkechi, Peace - In: International journal of management and economics 56 (2020) 4, pp. 339-350

This study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry. Cross-sectional research design was adopted to survey 368 postpaid subscribers. The respondents were selected through multistage sampling techniques. The four dimensions of brand...

Persistent link: https://www.econbiz.de/10012395271

Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects

Vacas-de-Carvalho, Leonor; Azar, Salim L.; Machado, … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1125-1152

Persistent link: https://www.econbiz.de/10012395429

Trendsetting and gender matter : brand loyalty, perceived quality, and word-of-mouth

Lee, Seung-Hee; Workman, Jane E. - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 16-31

Persistent link: https://www.econbiz.de/10012416242

Identifying new segments from a global branding perspective : a three-country study

Palazzo, Maria; Vollero, Agostino; Siano, Alfonso - In: Journal of marketing analytics : JMA 4 (2016) 4, pp. 159-171

Persistent link: https://www.econbiz.de/10011662895

Building customer engagement and brand loyalty through online social media : an exploratory study

Ningthoujam, Sombala; Manna, Reshmi; Gautam, Vikas; … - In: International journal of electronic marketing and … 11 (2020) 2, pp. 143-160

Persistent link: https://www.econbiz.de/10012227519

How high brand loyalty consumers achieve relationships with virtual worlds and its elements through presence

Palomba, Anthony - In: Journal of media business studies 17 (2020) 3/4, pp. 243-260

Persistent link: https://www.econbiz.de/10012312164