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Business implications in the subcontracting alliance life cycle: case examples from the Tunisian clothing and textile industries
Kooli, Kaouther; Wright, Len Tiu; Wright, Adrian - In: The journal of business & industrial marketing 25 (2010) 5, pp. 372-383
Persistent link: https://www.econbiz.de/10008423809
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Research Issues in Building Brand Equity and Global Brands in the PC Market
Wright, Len Tiu; Millman, Cindy; Martin, Lynn M. - In: Journal of marketing management : MM 23 (2007) 1-2, pp. 137-156
Persistent link: https://www.econbiz.de/10007901932
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Fair Trade marketing: an exploration through qualitative research
Wright, Len Tiu; Heaton, Simon - In: Journal of strategic marketing 14 (2006) 4, pp. 411-426
Persistent link: https://www.econbiz.de/10007600192
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Clothing consumption in two recent EU Member States: A cross-cultural study
Millan, Elena; De Pelsmacker, Patrick; Wright, Len Tiu - In: Journal of business research : JBR 66 (2013) 8, pp. 975-982
Persistent link: https://www.econbiz.de/10010119571
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RESEARCH NOTE - Intercontinental comparisons in marketing strategy
Wright, Len Tiu - In: International marketing review 18 (2001) 3, pp. 344-354
Persistent link: https://www.econbiz.de/10006275263
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Researching international "brand equity": A case study
Wright, Len Tiu; Nancarrow, Clive - In: International marketing review 16 (1999) 4-5, pp. 417
Persistent link: https://www.econbiz.de/10006294057
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A study in international marketing: The development of a consumer database marketing capability
Nancarrow, Clive; Wright, Len Tiu; Page, Julie - In: Journal of marketing management : MM 13 (1997) 7, pp. 625-636
Persistent link: https://www.econbiz.de/10006995511
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Internet news
Wright, Len Tiu - In: Marketing intelligence & planning 15 (1997) 6-7, pp. 377-378
Persistent link: https://www.econbiz.de/10006995725
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Internet news
Wright, Len Tiu - In: Marketing intelligence & planning 15 (1997) 6-7, pp. 299
Persistent link: https://www.econbiz.de/10006995737
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Exploring the in-depth interview as a qualitative research technique with American and Japanese firms
Wright, Len Tiu - In: Marketing intelligence & planning 14 (1996) 6, pp. 59-64
Persistent link: https://www.econbiz.de/10007003435