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The study of fans' brand loyalty in Iranian professional football league

Javani, Vajihe; Ehsani, Mohammad; Amiry, Mojtaba; … - 2013

Persistent link: https://www.econbiz.de/10011293163

Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love

Torres, Pedro M.; Augusto, Mário Gomes; Neves, Cristiana - In: Psychology & marketing 39 (2022) 1, pp. 59-75

Persistent link: https://www.econbiz.de/10012796060

Consequence of personality attributes on brand loyalty in the automobile industry

Joshi, Gaurav; Pathak, Deepti; Agarwal, Kirti; Priya, … - In: International journal of Indian culture and business … 24 (2021) 4, pp. 503-522

Persistent link: https://www.econbiz.de/10012799076

The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement

Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526

Persistent link: https://www.econbiz.de/10012670713

The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia

Kholis, Noor; Ratnawati, Alifah - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 11, pp. 317-324

Persistent link: https://www.econbiz.de/10012671052

Impact of brand selection on brand loyalty with special reference to personal care products : a rural urban comparison

Sharma, Sakshi; Maninder Singh - In: International journal of Indian culture and business … 22 (2021) 2, pp. 287-308

Persistent link: https://www.econbiz.de/10012511216

Consumer brand engagement in social networking sites and its effect on brand loyalty

Jayasingh, Sudarsan - In: Cogent business & management 6 (2019), pp. 1-22

determinants of consumer brand engagement behavior in Facebook brand pages and its impact on brand loyalty. This study applies the … engaged in Facebook brand pages. This research adopted mixed approach of research, which involves qualitative and quantitative … analyses. The data about Facebook brand page activities of 100 brands were collected using Fanpage Karma, a social media …

Persistent link: https://www.econbiz.de/10012622473

Higher-order utilitarian and symbolic antecedents of brand love and consumers' behavioral consequences for smartphones

Khan, Muhammad Asif; Zulqarnain, Muhammad; Bhatti, … - In: Journal of relationship marketing : innovations and … 20 (2021) 3, pp. 177-203

Persistent link: https://www.econbiz.de/10012623491

Is brand experience a good mediator? : an empirical study on ISP sector

Durmaz, Osman - 2022

Persistent link: https://www.econbiz.de/10012887922

Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs

Reghunathan, Aravind; Joseph, Joshy - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 245-264

Persistent link: https://www.econbiz.de/10012697147